RS No. 9 Carnaby is the first of its kind, bringing together music and fashion in the Rolling Stones flagship retail experience. Located on the world renowned Carnaby St. in the West End of London, this brand new exciting flagship store is nestled inside a beautiful historic building under the famous Spirit of Soho mural. Carnaby Street’s history of music, art and retail from the 1960’s to the present day is the perfect setting for the Rolling Stones. Featuring some of the Rolling Stones most memorable graphics this collection showcases the iconic logo in new ways and includes vintage tour t-shirts, stylish and comfy hoodies, and joggers for working from home. Shop here. This collection represents the brand vision for RS No. 9 Carnaby. With contemporary and minimalist details fused with Stones Red, these exclusive products are only available at RS No. 9 Carnaby online or in store. The perfect way to commemorate the Stones flagship retail experience. The Rolling Stones worked with the Pantone Color Institute to create the official Stones Red. Pantone visited the Rolling Stones archive in the UK to see the tongue logo on the inner sleeve of Sticky Fingers (the first official usage of the iconic logo) to read the exact components of the red originally used. Stones Red was then established.